Content Marketing Trends to Look Out for in 2019

Today, content marketing has become the most effective way togrow a brand online. The impact of traditional marketing methods like outdoor advertising is decreasing as we speak. Apart from lower costs, content marketing also has an increased conversion rate as opposed to traditional advertising methods. This is happening because today’s consumers want to see stories with real substance and not just advertisements. For instance, in the last few years, Kraft Foods has driven 4 times better ROI through content marketing than through traditional advertising.

Given its everchanging nature, content marketing keeps evolving. However, brands that can hack their way through the changes aren’t caught by surprise and can gain a huge advantage. Here are 5 content marketing trends every successful brand will need to follow to gain the most out of 2019

Niche content will rule the day

Today, brands are creating more content than ever before. With so much content on the internet, brands need to ensure that they stand out or they face the risk of getting lost at sea. But creating niche content is easier said than done. Big brands need to focus on creating an identity and separate audiences for their sub-brands in 2019. While doing so, these brands must keep in mind that the tone and style of content for their sub-brands needs to be different from that of the parent company. They can do this by creating content that is in-depth and creative. For instance, Nerd Fitness focuses on a niche in the fitness industry i.e. “nerds who are looking to get fit”. 2019 will see a shift towards niche content that will find its own relevant audience.

Long-form content is here to stay

As readers are increasingly looking for trustworthy sources on the internet, long-form content will gain even more importance in 2019. Also, search engines are rewarding lengthier posts in results rankings. Search engines prefer long-form content as opposed to short-form content. However, long-form content needs to be a quality resource that is worth the readers’ time. Bite-sized content might be easier to create, but long-form content will help you establish your brand as an authority in its space. For instance, Red Bull’s magazine that goes by the name ‘Red Bulletin’ has adopted a traditional journalistic approach of creating long-form features about sports, culture, and lifestyle that are both relevant and interesting to the brand’s target demographic. Most of the content pieces found in this magazine are well over 2000 words. The magazine’s editorial team is dedicated to telling unique, real-life stories that provide value and entertainment.

Video content will steal the show

In the past 5 years, consumption of video content has increased tremendously, and its growth isn’t going to slow down anytime soon. Talk to any digital marketer and he will tell you that video content is most saleable. Hence, brands need to make it a point to invest in making and distributing videos in 2019. While creating production-grade videos is great, don’t let it be your main focus. Instead, create videos that are highly relatable and of decent quality. For instance, Taco Bell is conquering the video marketing world with its creative campaigns. Their strategy involves posting short videos that will make viewers chuckle.While you’re at it, try to customize your videos for different social media platforms. Taco Bell once posted a six-minute mini-movie on SnapChat to introduce their ‘Spicy Chicken Cool Ranch Doritos Locos Tacos’ on the red carpet of the MTV Movie Awards.

Content marketing will be preferred over traditional marketing

Over the last decade, online presence has become mandatory for all brands, no matter their size or the industry they belong to. While social media helps generate brand awareness and revenue, it is content marketing that is going to steal the show in 2019. Brands are increasingly adopting content marketingafter looking at examples around them. Content Marketing Institute (CMI) reported that 91% of B2B brands and 86% of B2C brands use content marketing and are seeing results. Moreover, the brands that don’t use it also plan to start soon. Among businesses that use digital marketing, nearly 80 percent plan to increase their investment in content marketing in 2019. DemandBase, a marketing technology provider that specializes in serving B2B brands, used infographics, white papers, SlideShare, and webinars to source new leads for one of their campaigns. According to Top Rank Blog, the company generated 1,700 new leads and connected with 125 webinar viewers. This helped them generate over $1 million in new revenue through content marketing.

Personalized content will take centerstage

The easiest way to deliver delightful customer experiences is through one-to-one marketing. In 2019, more and more marketers will strive to provide highly personalized experiences to their consumers. This is because personalization of content is imperative to the current and future success of brands across all industries. Did you know that personalized content marketing converts 4 times more than generic marketing?Northeast Nursery understood this and so they used Core DNA’s personalization functionality to allow contractors to view and receive a special price on selected products. According to a research by Invesp, 57% of shoppers are willing to give away their personal information in order to reap the benefits of personalization.

While the trends are indicating an increasing adoption of content marketing, it still remains to be seen how businesses use it to their advantage. Brands that have got it right are reaping the benefits of their efforts. The biggest takeaway is that a lukewarm approach to your content will no longer suffice in 2019.

Did Your Wikipedia Page Get Deleted? This is What You Need to Do Next!

Wikipedia is great for SEO and also for bolstering your credentials in the online world; almost every search term throws up a Wikipedia page on the first page of Google, and it has become the first stop for information for millions across the globe. At last count, Wikipedia clocked 18 billion (yes that’s a B) page views per month!

But you knew all that; which is why you spent all that time and effort creating a Wikipedia page in the first place! And I guess it got deleted? Which is why you are reading this article!

Facilius Inc. creates more approved Wikipedia pages than any other company and as most of our clients come to us once their own efforts have failed to produce results – we have dealt with a LOT of deleted pages!

Before we tell you what to do with your deleted page,

let’s understand some details of why pages are usually nominated for deletion.

Most deletions fall under these 5 processes:

Speedy Deletion: As the name suggests, these are pages which are deleted instantly and don’t require any discussion. Why? Because they don’t warrant a discussion; speedy deletion is used for pages that are hoaxes, pages in blatant violation of copyright, empty pages or for ones filled with nonsensical content or pages on topics already covered under another title.

Proposed Deletion (PROD): These have been flagged for deletion and unless an objection is raised will be automatically deleted in 7 days. If an objection is raised, then it will proceed to AfD (articles of Deletion).

Articles of Deletion (AfD): this is an invitation to open a deletion discussion. Editors discuss whether an article needs to be deleted and unless there is an agreement on keeping the article intact it will be deleted. This process lasts for a week.

Proposed deletion of biographies of living persons (BLIPROD): This is specifically for articles on living persons. If the said article does not have any sources or references at all, then it can be nominated for deletion. If the writer adds one reliable source within a week, then the deletion nomination is removed.

Copyright Problem (copyvio or CP): This type of deletion is for copyright violation which hasn’t been sorted out within two weeks from nomination.

To effectively defend your submitted page, it is crucial to understand these deletion processes, For a novice, all this markup text and abbreviations might seem complicated, but once you decipher the code, the reasons behind them are usually fairly easy to understand and in some cases easy to fix.

Here is what we do with a deleted Wikipedia page, and we are certain it will work for you too:

Find out why

When we first encounter a deleted page, we evaluate the objections that were raised very objectively. The guidelines are fairly clear on what are the basic requirements of a good Wikipedia article – namely notability, verifiability, and neutrality.

Do read the objection raised and try to understand what the problem is. If you don’t seem to understand the problem, then you can also ask the nominator who originally raised the objection or raise a query in the general forum.

Your page or your deletion log will have the objection and the process under which your page is flagged. You will also find the name of the editor and the deletion summary there along with a talk option to message the editor directly for more clarity.

Address the Problem

Now that you know the objection raised against your article you have two choices; fix it or let it go.

If the problem is something you can work on, then all in not lost (details in the next point).

If you feel the objection raised holds water and you can’t really change the article to meet the guidelines, then the honourable thing to do would be to submit it for deletion on your own (you can just put a {{db-author}} right at the top of the article).

Re-edit, resubmit or represent your views

If you have decided to fight to save your page, then you can do a few things:

Rework the content to overcome the objection

If you feel the objection is not correct, then raise the matter for discussion

Let the deletion take place and resubmit the changed content later (don’t resubmit the same content as it will get deleted again) – this could be useful in scenarios such as adding third-party sources to make your article meet the verifiability criteria.

Conclusion

Your first reaction – or your second (disbelief being the first) – will probably be panic (if it’s for your boss) or anger (for all the lost hard work), but don’t worry a deleted page is just a deleted page. If it falls under the basic guidelines of Wikipedia submissions, then there are ways to fix it – we at Facilius Inc, have done it for hundreds of clients over the past few years.

3 Steps To Hire Wikipedia Writing Services

There are several reasons why Wikipedia is one of the most widely visited websites in the world. Millions of people rely on this free encyclopaedia when it comes to obtaining information on any subject. The integrity that Wiki maintains in terms of the truthfulness of its content is really commendable. When we read something on this platform, we know it is true and fact-based. This is why a lot of marketing companies consider Wikipedia really important for brand empowerment. When your name or your brand is available on this platform, it proves to be useful in a number of ways.

Nevertheless, it is not as easy as it may seem. Writing an article for Wiki and getting it approved is a challenge. Even if it gets approved, it is not necessary that the article will never be taken down by the Wiki volunteers. When you hire Wikipedia writing services, you must ask the providers about these things. The best agencies employee the most experienced Wiki writers, who know their job pretty well. They are well aware of the mistakes that must be avoided at all cost.

How to hire the best Wiki writers?

· First of all, you must check out the portfolio of the content writing agency. It is vital to keep in mind that the portfolio of a Wiki writing agency should showcase at least a dozen clients. If the agency has not created that number of wiki articles, do not even consider it in your list. Facilius Inc is a writing agency you can certainly include in your list. The writers this company has are not just experienced but skilled too. They know the ABCs of wiki writing.

· Once you are satisfied with the portfolio, the next step is to get in touch with the company. Contact the agency and ask them about their rates; also ask them about the time they need to churn out a Wiki article of moderate word count. Of course, the length of your Wikipedia article is something that depends on a number of factors. So, you must discuss in details about the aspects that you want to cover in your wiki article.

· Price comparison is definitely one of the most crucial steps in the process of availing the services of a writing agency. Writing an article for Wiki that guarantees quick approval is not like churning out an article or a blog. It requires a great deal of research. It also requires a lot of proofreading to make sure there is no room for errors in the article. So, when you hire Wikipedia writing services and compare their rates, do not compromise with the quality aspect. It is better to pay a little more and avail top quality wiki writing services.

So, those were the three main steps that can help you find out a capable and reliable writing agency for your Wiki article. If you want to hire Wikipedia writing services and avail a hassle-free experience, Facilius Inc is the name you need to look for.

What Do You Need To Know Before You Create A Wikipedia Page?

Whenever we see or read something on the internet, we often try to verify its authenticity. When it comes to verifying the authenticity of a subject or a piece of information, nothing comes close to the power of Wikipedia. This online encyclopaedia is trusted by millions. Everything we read on Wiki is already backed by verifiable and trusted sources. After all, every page on this free encyclopaedia is checked by hundreds of volunteers. On Wiki, it is nearly impossible to upload an article, containing false information, and escape without being checked by the volunteers. In a matter of a few hours or a couple of days, your page will be taken down. Hence, uploading an article on the wiki is really a difficult task if you don’t know the rules by heart.

So, is it easy to remember all the rules or guidelines at the time of writing an article for the Wikipedia platform? How easy is it to create a Wikipedia pageif you are not fully aware of the guidelines? Well, it can be very difficult for sure. A lot of companies and individuals hire regular writers to get an article written for their Wiki account. But, most of them end up wasting both time and money. But, why they fail? Well, the reason behind is the long list of guidelines that the Wiki’s editorial policy has. Comprising over 200 pages, the list of guidelines can be really difficult to remember for someone who is not a seasoned or experienced Wiki writer or editor.

How can I get a Wikipedia page?

This is where you need to hire agencies like Facilius Inc. These agencies have specialized Wiki writers. These writers are the ones who have already proved their expertise and knowledge by writing multiple pages for this platform. Checking out their portfolio will help you get an idea of their capability. So, if a Wiki writer has already written half a dozen articles which are live on Wiki, you can definitely trust him. All you need to do is hire him/her to create a Wikipedia page, and it will be his/her responsibility to do the research and jot down an article that adheres to the guidelines of this online encyclopaedia.

What aspects does a Wiki article must cover?

· Notability- The first criterion that your article must meet is related to the notability of the subject. By notability, we mean how important the subject/topic is to the mass audience. Is it something that the online users must know about? Is it something that can help online readers would like to read?

· The right tonality- No matter how many Wiki articles you read, you will never find the tone to be biased or promotional. There is a very thin line between promoting something and putting facts. For example, if you want to mention the achievements of your company in the Wiki article, you have to do it in a non-promotional way. Likewise, you cannot place your opinion in the article. Regular content writers might not be able to do it in the right way. But, the specialized writers are well aware of the kind of tone that works on the wiki.

· Use of correct sources- Like it was mentioned above, every fact on wiki needs to be backed by a reliable source. Again, there are only certain types of sources that Wikipedia accepts. For example, a blog might not be accepted as a trusted source of information. So, when it comes to citation, you have to be very careful about choosing the right options.

· Format- Having an in-depth knowledge of the format is very crucial if you want to create a Wikipedia page. The expert writers at Facilius Inc have a good understanding of the format; right from the introduction paragraph to the reference links’ section.

Besides them, there are many more aspects that an article should have to get an approval from the wiki volunteers. Once an article is taken down by the volunteers, you can always work on it, make the necessary changes and re-upload it. But, it is important to mention that the chances of an article, which has already been taken down once, getting an approval decrease considerably. For this reason, if you don’t want to take any chances then you must hire an expert writer from an agency like Facilius Inc.

The expert writers will do all the hard work for you. All you need to do is sit and discuss with the writer about the article. Getting into a discussion will help in making sure that you and the writer, both are on the same page. In this way, he will be able to create a Wikipedia page that perfectly represents your brand or identity in the web world.

The ABCs Of Instagram Verification Services Explained

It is quite true that Instagram is one of the most widely used social media platforms in today’s times. The popularity of this social media app has increased tremendously in the last few years. Founded in the year 2010, Instagram has impressed the marketers thoroughly with its deep reach and huge impact among the audience. Having more than 850 million active users on an average in a month, this social media platform has the potential to make something popular within few hours. This is the reason why companies and even individuals are always looking forward to cash in the opportunities that are offered by Instagram.

But, if you want to promote something through your Instagram account, you have to make it look genuine and legit. Yes, we are talking about verified Instagram accounts. Opening an account on this social media platform is very easy. However, the main challenge lies in getting your account verified. This is where you need to look for the best Instagram verification services.

There are many reasons that make the process of Instagram verification a real challenge for the account holders. In fact, it is also not quite easy for professionals. The policies of Instagram have become very strict nowadays. This has been done to keep the fake accounts at bay. There is no dearth of imposters on these social media platforms. Such accounts impersonate some big brand or celebrity and try to fool the audience in one or the other way. This is why the majority of the Instagram users show their trust only to the verified accounts.

How to get your Instagram account verified?

The simple answer is- hire a professional social media marketing agency like Facilius Inc. The social media verification services offered by these companies are backed by the right strategies and methods. They have experts who know how to get your Insta account verified without any hassle. The process of Instagram verification services includes several steps. First of all, you have to provide a proof of your identity, which can be done easily if you have accounts on other major social media platforms too.

For example, if you have an account on Facebook, and it is already a verified one then you can use it as proof of your identity. In this way, your Instagram account verification request will be taken more seriously by the verification department. This is one of the best methods of getting your Insta account verified.

The other method for verification involves expanding the base of followers in your Instagram account. Accounts having a higher number of followers are usually considered genuine by the verification department of Instagram. So, you have to put some effort into expanding your followers’ base. In this regard, it is better to hire professionals, as they can speed up the entire process. Posting high-quality content on your Insta account (on a regular basis) can be helpful in adding more followers. This is where the role of agencies like Facilius Inc kicks in. They have the necessary resources to get the job done in the minimum time possible. Plus, they also know how to engage with the users, so as to create maximum impact with the content uploaded. Engagement with the users or followers is absolutely essential here. This is why you must hire an agency that also has a strong team of social media marketing.

3 major benefits of getting Insta verified

So, by now you have got a fair amount of idea about how to get your account verified. In short, it is better to go for Instagram verification services. Here are five reasons why you must get your account verified as soon as possible.

1. It gives authority to your voice: When you post something through a verified account, the other users know that the source is genuine. They take your content more seriously. The information you share is counted as reliable, and hence the users do not mind sharing your content through their account. So, if you want the audience to listen to your voice, you must get your account verified.
2. It boosts up your marketing: The use of Insta and other social media platforms for marketing has been quite successful so far. So, if you too want to avail its benefits, you have to make your account look genuine. The influencers and other major brands will hesitate to interact with your account if they don’t find a blue badge right beside your account name.
3. Good for branding: For those who are looking to add more value to their brand image in the world of social media, having a verified Insta account can be of great help. It will make your brand look more powerful for sure.

Besides them, there are many more reasons why you should hire a company like Facilius Inc and avail their Instagram verification services right now.

5 Points That Explain Why Social Media Verification Is So Crucial

The use of social media in today’s times has become pretty common. Be it for socializing with your friends or engaging with your potential customers, platforms like Facebook, Twitter, and Instagram are being used by millions of people across the world. This is why the marketing companies are leaving no stone unturned and trying every possible strategy to impress and influence their potential customers. The use of influencers has become one of the most widely sought after marketing strategies.

But, to make optimum use of social media sites, you have to make your presence strong. You have to register your presence among the millions of users so that they start taking your account and its content more seriously. This is where you need to hire an agency that offers social media verification services. Why verification is so important? Let’s understand.

Verification makes you look genuine

Be it Facebook or Instagram, on any social media site, there are millions of users. Among these users, you will find a number of accounts trying to impersonate some brand, famous personality, etc. Social media users have become smarter these days. They do not prefer sharing a piece of content, or at least like it unless they see it coming from a verifiable source. Once they know that the Facebook or Insta account is a verified one, they will not hesitate in interacting with your brand. They will not shy away from sharing or promoting your content through their account, because they know it’s genuine. This is why getting your social media account verified is so important these days.

Verification helps gain customers’ loyalty

Before we buy a product online, most of us compare the options available. We browse the different social media sites to get more idea about the value of the brand. When we find the brand has a very strong presence in the social media platform, it makes us feel more confident about our decision. We prefer that brand over other options in the market. So, customers do behave in the same way. This is why brands are spending millions on social media influencers because they know the power of social media marketing. To make optimum utilization of your social media account, you must get it verified. This way, your customers will feel more loyal to your brand. So, hiring a social media verification agency is essential for sure.

Verification creates more impact

It is true that social media marketing is more effective when you post useful and engaging content on a regular basis. After all, you need to make sure your brand is always exposed to your potential audience. But, unless your social media account is a verified one, there won’t be much impact of posting high-quality content. There is no dearth of fake accounts on Facebook, Instagram, and Twitter. Your unverified account will get lost in the sea of fake accounts. As a result, the content created and posted by you will not be able to make an impact you are hoping for. But, once your account gets verified, the users will find it easier to show their trust on the same. They will start sharing your content through their accounts. In this way, your account and its content will be visible to more number of users. This is how you can boost up the impact of your social media marketing. In this regard, the social media verificationservices offered by Facilius Inc can prove to be a game changer for the marketing campaign of your brand.

Verification improves your marketing network

In order to make your business grow, you have to join hands with other brands and influencers. Networking is a factor that greatly determines the performance and growth of your business. Facebook and Instagram have millions of active accounts. The accounts include both individual users and brands. Hence, social media is a perfect platform for network marketing. But, the other brands will respond to your proposals only if they find your account to be a genuine one. The blue checkmark does hold a lot of power in itself.

Verification enhances customer engagement

Nowadays, every marketing agency wants to create content that holds the potential of getting viral. After all, viral content can shoot up the impact of customer engagement to a whole new level. Once your content gets viral, more and more users start knowing about your brand. So, before you begin working on interesting and engaging content, it is important that you hire an agency like Facilius Inc and get your social media accounts verified in an easy way.

Besides them, there are many more advantages associated with social media verification. If you want to know more, you can get in touch with some of the best social media marketing experts. You can discuss with them and learn how to make your brand grow in a better way.

Vital Aspects To Know Before You Write A Wikipedia Page

Having a page on the popular online platforms is considered great for your online marketing campaign. When your brand makes its presence felt on the popular portals, the audience starts taking your brand more seriously. This is why the wannabe celebs, artists, and businesses these days are trying hard to get a page or article on the Wikipedia. When you have an article dedicated to your brand on the Wiki platform, it proves to be advantageous in a number of ways.
First of all, the boost your website gets in its search engine ranking is quite significant. It makes your brand look more legit, which in turn encourages the search engine algorithm to place your website higher in the list of search result. Secondly, your presence on the Wiki platform can attract a lot of potential customers for your business. But, before you prepare yourself to write a Wikipedia page, there are a few important points that you need to understand.

The ABCs of writing a Wikipedia page
Churning out an article for the Wiki platform is not like your regular run of the mill kind of articles. Even when you have a strong command over English grammar, and have creative writing skills, you still need to learn how to write a Wiki article. The list of 200 guidelines can be tough for you to remember. If you miss even a single one, the Wiki volunteers will not think twice before taking down your article. This is why it is better to hire a content writing agency like Facilius Inc. These agencies have expert writers in their team, and they know each and every editorial guideline of this free online encyclopaedia.
Besides the guidelines, you also have to be very careful with the tone of the entire content. Wikipedia is very strict when it comes to maintaining a neutral and unbiased tone in the articles it accepts. If you try to promote your brand or try to say anything in a biased way, your article will get rejected straightaway! If you want to mention facts like achievements or accomplishments, you have to be factual. When you write a Wikipedia page, you should never put down your personal opinion about the subject.
When we talk about the lead section of a Wiki article, there are certain things you need to pay attention to. The opening paragraph holds a lot of value in this free encyclopaedia. It should provide a clear explanation of the subject. Summing up the most important points is crucial here. In short, you have to make the opening paragraph as informative as possible.
Once your article is ready, you must proofread it at least three times. This way, you will be able to point out even the most minor mistakes in the article. Overall, we can say that to write a Wikipedia page is not an easy walk in the park. It requires dedication, concentration, and a lot of effort. So, hire an agency like Facilius Inc, and let the professionals do the hard work for you.